Digital Stories
TOOLS TO DEVELOP YOUR DIGITAL STRATEGY
If your digital strategies still don't help you increase revenue, reduce costs, or improve audience satisfaction, this event is for you. My experience running companies and building championship teams have allowed me to develop practical tools to achieve business results. Share, it's open knowledge. (Content in Spanish)
MARKETING 5.0
What does Philip Kotler, the father of modern marketing, have to say about sustainable development and equality, among other topics? In this episode, we will discuss his latest book, "Marketing 5.0" and specifically, chapter 3, "The Polarization of Prosperity." (Content in Spanish)
DIGITAL TRANSFORMATION
Join us as we speak with Tuyo Isaza about the key factors for a successful digital transformation, the impact on business objectives, the importance of change management, and real-life examples from clients. (Content in Spanish)
DATA AS A STRATEGIC ADVANTAGE
I was grateful for the invitation from Marketing University to discuss about the experience economy, the VUCA concept, the customer journey, and the significance of data integration to shift from fragmented customer knowledge to connected intelligence. (Content in Spanish)
https://marketinguniversity.co/curso-gratuito/los-datos-como-ventaja/