Digital Stories
DREAMFORCE
In the words of Marc Benioff, "This is the largest Artificial Intelligence event to date." Together with Lorena Nuñez and Rafael Barbosa, we will share our unforgettable experience at Dreamforce 2023 in San Francisco from the Omaha floor at the Salesforce Tower. Dive into the heart of innovation, where AI took center stage, with vibrant discussions, key insights, and highlights from a transformative event. Discover the future of technology!
(Content in Spanish and English)
MARKETING 5.0
What does Philip Kotler, the father of modern marketing, have to say about sustainable development and equality, among other topics? In this episode, we will discuss his latest book, "Marketing 5.0" and specifically, chapter 3, "The Polarization of Prosperity." (Content in Spanish)
DIGITAL TRANSFORMATION
Join us as we speak with Tuyo Isaza about the key factors for a successful digital transformation, the impact on business objectives, the importance of change management, and real-life examples from clients. (Content in Spanish)
DATA AS A STRATEGIC ADVANTAGE
I was grateful for the invitation from Marketing University to discuss about the experience economy, the VUCA concept, the customer journey, and the significance of data integration to shift from fragmented customer knowledge to connected intelligence. (Content in Spanish)
NATURAL LANGUAGE PROCESSING
Presentation at the University of La Sabana on the results of research regarding the Impact of Social Media on the Colombian Electoral Process: 2018 Congressional and Presidential Elections. This study explores how Big Data and Natural Language Processing (NLP) can be utilized to analyze the influence of social media on the Colombian electoral process.